Thursday, January 14, 2010

Increase Your Sales by Changing Your Focus

As the year comes to an end, I think we reflect on what the past year has brought and begin to focus on what we hope the New Year will bring.

Because the spiritual teachings of A Course In Miracles are near and dear to my heart, I can’t help but thinking how what it teaches and what we need to bring to our business goes hand in hand. It was a major ah-ha for me this year, and will be an important focus in 2010, so I am sharing it with you.

Students of the course love the saying “Shift Happens.” One of the important things ACIM teaches us is, when you make a shift in your perception from your ego to your Spirit this is when the miracle occurs. It’s catching yourself following your ego, recognizing it, and then making the shift to connecting with your true self and following Divine guidance.

It’s one of those things that sound simple, but simple doesn’t always mean easy.

So, what does this have to do with your business?
You need to make a shift in your mindset when it comes to your customers. In order to be successful, you must shift your focus from yourself to them… particularly during the sales process. Instead of focusing so hard on trying to tell them everything you offer (which is focusing on yourself,) recognize you first need to find out how you can help them.

You’ve got to figure out what they need before you can tell them you have it.

Many times we are so focused on our own investment in the outcome, we forget what really matters. In order to truly be successful, in any business exchange the outcome has got to be a win/win solution. If you are only worried about telling them what you think is important, you may spend a lot of wasted time talking about something that is of no interest to them. If that’s what you’re doing, they stop listening. Neither one of you will benefit from the conversation.

When you shift your focus to the other person and their needs, you can easily follow the Divine guidance within and connect with them on a higher level. This is where the true healing, helping and solution takes place.

You have got to learn to get out of your own way, which is why it’s not always easy. We like to think we know what’s best not only for ourselves, but for others as well. Yes, you may have the perfect solution for them, but if you don’t focus on them, you may miss the opportunity to offer it.

If you would make one of your goals in 2010 to focus on your customer’s needs, and not your needs, your will see an incredible change happen in your business. Don’t ever think you’re in this alone!

Sunday, January 3, 2010

SMART Goals with a Spiritual Twist

I teach and coach how to obtain maximum results by combining the spiritual and the practical, and goal setting is a great example of doing this. It gives your logical mind a process to follow, and you should also become aware it's not only OK, but necessary to connect with Spirit while goal setting!

When you set your goals always find a quiet spot where you won’t be interrupted and start thinking about your ideal business. Remember the goal has got to be your goal. Not one you think you must do because of someone else or for someone else, but because it will help you get where you want to go. It will take you to your place of happiness and success, which is unique from anyone else.

If you don’t know what you want, you won’t know where you want to go and you may end up somewhere that isn’t to your liking. By setting goals you are putting where you want to go in writing. You are also making a commitment to yourself you are working toward achieving something.

Traditional goal setting always incorporated the S.M.A.R.T rules for setting goals. Specific Measurable Attainable Realistic Timely.

I’m going to expand that even further and bring the spiritual into it.
S – specific reason, significant, synergistic, shifting, *Spirit Guided
M – measurable results, meaningful, motivating, *Magical
A – attainable action plans, accountability, *Authentic
R – realistic, relevant, results-oriented, rewarding, *Resonating
T – timely, tangible, thoughtful, *Truth

Always be sure you have specific reasons. In other word, why do you want to achieve this goal? For it to be significant you need to understand what having it means to you. When you understand these things, it will be synergistic, your energy will shift to obtain it, and because God wants you have the life you desire and deserve, Spirit will guide you.
Your goal has to have measurable results so you know you are getting there. When it is meaningful to you, the closer you get, the more motivated you will be and the easier it becomes. It becomes second nature to break through your fears to accomplish it and it will seem almost magical to you when you see the results.
Anything is attainable because you have the power of the Universe within. You need an action plan so you won’t become paralyzed when you become fearful. When you hold yourself accountable you will push through your discomfort and the results will be nothing but awesome! Always stay authentic and true to yourself in this process.
When you set a goal you have to be realistic and not put something like “I will lose 60 pounds in one week.” It can’t be anything that would actually be harmful to you! It also needs to be relevant to you and require results-oriented actions to keep you moving in the right direction. Most importantly it has to a result in a reward. When you are connecting with your true heart’s desire it will resonate within you and you will have no doubts it’s in your Highest Best Good.
When you set a time in which to accomplish a goal, make sure it’s reasonable, but also make sure it causes you to stretch. Be sure it is something tangible so you know when you reached it. Always be thoughtful about your goal setting and ask for guidance from Spirit. Your goals with align with Truth when you take the time to ask for guidance.

Most importantly, remember as circumstances change, you must be flexible with your goals as well. In other words, don’t use them to beat up on yourself!

Before you can reach where you want to go, you need to know where you are starting. Learn more about yourself and find out your preferred Spiritual Sales Style